Dear industry: A letter from our founders

We've heard your feedback about our recent pricing update and want to acknowledge it openly.

Written by

Karl Margrain

At our core, we exist to transform the financial health of the beauty services industry. This drives every decision we make, every feature we build, and every improvement to our platform. We're a small startup team who are deeply passionate about helping salons and clinics build sustainable, profitable businesses through memberships.

When we first began, our platform wasn't as intuitive as it needed to be, requiring intensive personal training and support for every business. Being capacity constrained, we focused on working with businesses that had teams in place - where we could make the biggest impact with our limited resources.

That changed in October 2024 with the launch of our completely rebuilt platform. Today, we're proud to serve everyone in this industry - from home-based solo operators to multi-location enterprises. Your success is our success, regardless of your size.

About the pricing change

While most of our customers have been paying subscriptions for over a year, we recognise that for our earliest supporters who weren't, this shift feels significant. We understand the challenge of any price adjustment. We should have given more notice - that's on us, and we'll do better.

But here's what we believe: Our industry needs to stop undervaluing itself. We see incredible professionals hesitating to raise their prices. We see expertise and artistry being discounted. We see business owners struggling with feast-or-famine cycles when they deserve predictable income and financial security. It's time to confidently charge what we're worth.

At less than $1.50 per day for unlimited users, our platform helps create predictable revenue through memberships your clients value. Every dollar we earn goes straight back into building better tools for you. We're investing everything into making aglow more powerful and valuable for your business - because we believe in the transformative power of memberships for this industry.

We believe the future of beauty is membership-first. It's about creating experiences clients want to invest in, not discount. It's about building sustainable businesses that thrive through every season. That's the future we're building together.

Thank you for being part of this journey. We're here for the long haul, committed to your success, and excited about what we'll create together.

With gratitude,

Karl & Jo

Co-founders, aglow

P.S. We'd love to hear your thoughts. Reach out anytime at support@getaglow.co.

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Dear industry: A letter from our founders

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