"Our clients stay longer and spend more": How this paramedical skin clinic transformed with memberships

BioMed Spa's recipe for client loyalty and predictable revenue.

Written by

Jo Blundell

When Jess and Linda, founders of BioMed Spa, introduced memberships to her paramedical skin clinic, she wasn't just creating a new payment option - she was making a strategic business decision that would benefit both her clients and her bottom line.

"We recognised that consistent treatments deliver better results for clients while creating predictable revenue for the business," explains Jess. "What surprised me was just how dramatically this approach transformed our entire operation."

The membership mindset shift

For BioMed Spa, memberships weren't about discounting services or offering package deals. Instead, they focused on creating personalised treatment journeys that deliver consistent results.

"I love that we can tailor memberships to what each client needs," Jess shares. "It's made such a difference to how happy they are and how long they stay with us."

This tailored approach has become central to BioMed's client relationships. Rather than sporadic visits dictated by budget constraints, clients now commit to consistent care designed around their specific skin goals.

From administration to automation

Like many clinic owners, Jess initially hesitated about the administrative burden of managing memberships.

"We chose aglow because it's simple but does everything we need. It takes care of the payments automatically, which saves us so much time and headaches. The whole team picked it up easily, and our clients find it really straightforward too."

This administrative simplicity allowed Jess and her team to focus on what they do best - delivering exceptional treatments - rather than managing payment schedules.

The ripple effect of recurring revenue

The financial impact has been transformative.

"Our monthly income is so much more stable now - having a solid base of members means we can actually plan for the future with confidence," says Jess.

This predictability has changed how she approaches business decisions, from inventory management to staffing levels.

"We're keeping clients for longer too. Because they're coming in regularly and getting those extra special touches, they feel more connected to us and keep coming back."

‍The membership success story

The real proof comes from client transformations. Jess shares the story of Sarah, who initially visited only occasionally for facials.

"When we launched memberships, she decided to give it a go - signing up for monthly treatments with some special perks. The changes in her skin have been amazing - it's clearer, has better texture, and you can just see how much more confident she is."

What's particularly valuable is how these success stories create a virtuous cycle of referrals.

"She loves it so much she's brought all her friends and family in to see us. It's been wonderful watching her become such a champion for memberships."

Simplified operations, enhanced experience

Beyond revenue, memberships have streamlined BioMed's entire operation.

"We now have predictable revenue coming in, rather than relying on big, one-off treatments. This consistency makes it so much easier to plan everything - from when to order products to when we need more staff."

This operational efficiency translates directly to better client experiences.

"Our team spends less time sorting out payments and bookings, and more time doing what they do best - giving our clients an amazing experience."

Getting started with memberships

For clinic owners curious about memberships, Jess recommends starting small.

"You don't need to launch with loads of different memberships straight away - begin with a couple of options and see how your clients respond. Really listen to their feedback, it will help you get it right."

She emphasises that the right technology partner makes all the difference.

"aglow has been brilliant for us - it makes everything so much simpler for both our team and our clients."

Finally, Jess encourages patience with the process.

"Memberships are like any good relationship - they take time to build, but once they do, they're incredibly rewarding. Keep focusing on giving your clients amazing value and results, and the growth will come naturally."

Interested in memberships? Try aglow for free today.

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"Our clients stay longer and spend more": How this paramedical skin clinic transformed with memberships

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