Cosmetic Injectable Treatments and Beauty Memberships in Australia

Memberships and injectable treatments - can they work together?

Written by

Jo Blundell

It's a question we're hearing more often as beauty businesses seek ways to create financial stability while maintaining clinical excellence and providing their patients with accessible payment options that don't rely on debt.

The short answer is yes, but Australian clinics need to be aware of regulatory guidelines in how they structure and communicate these programs to patients. Thoughtful structure is everything. Our research shows 65% of patients would commit to a membership if it offered flexible payments and exclusive perks. This represents a significant opportunity for clinics to build predictable revenue, strengthen patient loyalty and make premium treatments more accessible.

Leading clinics using aglow are creating consultation-based memberships that are personalised to their patients' goals, budget and needs - enhancing patient care through regular check-ins and more strategic treatment planning.

So how do you stay compliant while offering memberships? Let's explore this…

Best practice approach

✅ Do:

Structure memberships around regular consultations where treatment recommendations are determined individually.
Ensure membership programs offer credit only towards treatments assessed as appropriate during consultations.
Emphasize clinical assessments in all communications.
Use terms like "consultation-based memberships with credit towards appropriate treatments."

❌ Don't:

Use promotional language that implies memberships include specific quantities of treatments or guaranteed outcomes.
Advertise predefined treatment schedules or offer perpetual credit rollover.
Promote memberships as a substitute for individualised clinical care.

Example membership structure

Here's a compliant way to structure an injectable membership:

12-month cosmetic treatment program includes:

Quarterly consultations with medical professionals for tailored treatment planning
Flexible credit for treatments deemed suitable during consultations
Priority access to appointment scheduling
Annual skin health review with recommendations
Exclusive member pricing on select skincare products

Key considerations for Australian clinics

1. TGA compliance

Ensure all marketing materials align with current TGA guidelines
Maintain focus on consultation-first approach
Keep documented evidence of clinical decision-making

2. Professional standards

Follow AHPRA guidelines for cosmetic procedures
Maintain appropriate professional indemnity insurance
Document all clinical decisions and patient consent

3. Patient communication

Be clear that all treatments are subject to clinical assessment
Explain membership terms thoroughly
Document patient understanding of flexible treatment approach

Additional guidance

We recommend:

Consulting with your industry association (e.g., ASAPS, CPCA)
Reviewing current guidelines regularly
Getting independent legal advice specific to your practice
Checking with your indemnity insurance provider

Important note

While aglow provides the technical platform for managing your membership program, clinical decisions always rest with the treating practitioner. We recommend seeking specific advice about your membership structure from relevant professional bodies.

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This guide provides general information and does not constitute legal or medical advice. Clinics should seek tailored advice from relevant professional and legal bodies to ensure compliance with the Therapeutic Goods Advertising Code and AHPRA standards.

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